GATORADE X JORDANSNovember 2017 - January 2018
New York City, NY
This activation synchronized three Footlocker storefronts Hollywood and Highland, State Street, and Times Square to celebrate the launch of the Gatorade X Jordans crossover. Using only clear acrylic and bottles of Gatorade we created window displays to highlight the launch of the new shoe design in the iconic Gatorade colors and flavors.
Recipient of the Clio Silver Sports Award for 2018.
Scouted a variety of locations in each target city.
- Established early relationships with store management and achieved buy in for project support.
- Surveyed locations for build and installation logistics.
- Co-ordinated rapid shipping with a variety of vendors in a multitude of transportation methods.
- Managed fabricators and finishers.
- Assisted with project estimation, quotes, and scope adjustments.
- Led installation teams in Hollywood and Times Square.